Marketıng Management (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1Based on Porter's five forces model, if some clients are able to create value for themselves by driving prices down, demanding higher quality or more services, weakening your competitive position in the market, this is an example of:
- 2
Using another firm for the manufacture of needed components or products or delivery of a service is called:
- 3
Which one of the following refers to the system of behavioural norms and shared values passing from generation to generation in an organisation or in a system?
- 4
" It is an action plan that helps the organization achieve its goals by forging the best fit between the firm and the environment"
Which of the following has the definition above?
- 5
.......... is a unified, comprehensive, and integrated plan created to assure that the basic aims of the business are attained.
- 6Which of the following statements is not among the reasons why the concept of strategic management is important to companies?
- 7
Which one below is a portfolio planning method evaluating strategic business units of a company in terms of their market growth rate and relative market share?
- 8
Which of the following is not a characteristic of pure competition?
- 9
According to Kotler and Keller (2016), the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments is called:
- 10
Which of the following is one of the tools used in the communication process?
- 11
Which of the following is an example of a feedback in the following case?
'A woman watches a TV commercial of a famous ice-cream brand and ......... .'
- 12
Which concept is defined in the definition below?
"Taking a long-term perspective and seeing the big picture, consisting both the organization and its competitive environment, and thinking how these fit together"
- 13
Which of the following does NOT exist in a simple sales department?
- 14
_______ utility is the value consumers put on buying a product and having the freedom to use the product.
Which of the following completes the definition above?
- 15
"A marketing system includes the company, its suppliers, ________________, marketing intermediaries and the consumers." Which of the following can complete the gap correctly?
- 16
Which of the following is the correct product level for the example below?
'EAU Palm Beach Hotel in Florida greets its guests with chocolate covered strawberries and their favorite drinks at the front drive, and present regular guests Havaianas for free.'
- 17
Which of the following is not among the flows in the distribution channels?
- 18
"Market ______ is a process of dividing the market into smaller groups that the members of each group are similar to each other as well as their reactions to the marketing mix of the company."
Which of the following completes the sentence above?
- 19
Launching the “Iamsterdam” sign that has been a successful marketing slogan, Amsterdam has changed its focus from attracting tourists to promoting city as an ideal location to do business and organize international conferences.
What kind of marketing campaign is it an example of?
- 20
In which of the following product life-cycle stages does a product reach its saturation point, thus being replaced by new products?