Marketıng Management (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
In which of the following strategies, promotional efforts are directed to sales force and intermediaries like the retailers?
- 2
Which of the following can be defined as; non-personal mass communication using mass media?
- 3
Which of the following marketing controls aims to examine whether the planned results are being achieved?
- 4
Which of the following is NOT one of the expected outcomes of marketing controls?
- 5
Which of the following is a difference between strategic planning and marketing planning?
- 6
Who defines/define (business) strategy as “a series of actions which is decided by the firm according to the situation” in the research titled as “Theory of Games and Economic Behavior”?
- 7
I. Functional
II. Differentiation
III. Overall Cost Leadership
IV. Market
V. Focus
Which of the given items are generic strategies?
- 8
The notion of Comparative Advantage was first introduced by:
- 9
Which of the following is NOT an example of marketing intermediaries?
- 10
Which of the followings are the functions of promotional tools?
I. Promotion can inform and make potential customers aware of an organization’s offering.
II. Promotional tools influence and persuade the consumers.
III. Promotional tools attempt to persuade customers of the desirability of entering into an exchange relationship.
IV. Promotion helps to differentiate a brand.
- 11
Which of the following variables is not one of the organization’s internal environment?
- 12
Which of the following is a characteristics of personal communication?
- 13
Which of the following can be defined as the collection of all elements in an organization’s marketing mix that facilitates exchange by establishing shared meaning with its customers?
- 14
What do you mean by price?
- 15Which of the following CANNOT be an advantage of working with an intermediary?
- 16
What type of distribution is used in the example below?
'Coca-Cola is distributed through every sales center or outlet almost everyday.'
- 17
Which of the following is NOT one of the flows in the distribution channels?
- 18
Which of the following is not among the basic topics that should be taken into account when making channel design decisions?
- 19
Which of the following terms fills in the blank accurately?
"____________refers to bringing together similar inventory from a number of sources into a larger homogeneous supply"
- 20
What kind of power is used by the manufacturer in the example below?
'A food company asks its franchisees to redecorate their stores, and all the franchisees agree since they are happy to work with such reputable company in the market.'