Marketıng Management (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Not only __________________ , but also other marketing mix variables also send messages to consumers.
Which of the following completes the sentence above?
- 2
At corporate level, which one is a stage that starts with describing an overall purpose and mission?
- 3
In 1980’s which of the authors below put competition rather than planning in the center of strategic thinking?
- 4
Which level of organizational strategies try to develop a distinctive competence thus in turn create a competitive advantage for the company as a whole or to the business unit?
- 5
"_______________ creates a situation in which customers have some choices such as airline or steel industry, but they do not have several choices as in monopolistic competition." Which of the following can complete the blank correctly?
- 6Which one is related to emotional appeal of advertising?
- 7
Which of the following is the best option to complete the sentence below?
'__________ is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments.'
- 8
Which of the following is one of the advantages of functional marketing organization?
- 9
Which of the following is interactive and flexible and provides feedback?
- 10
………………. is potential influence, or the ability to influence others’ behaviour or the course of events.
Which of the following completes the sentence above?
- 11The organisation which serves for different markets and user groups with distinct buying preferences and practises is called:
- 12
Which of the following is true regarding product or brand management organisation?
- 13
Which of the following about personal communication and mass communication in marketing is correct?
- 14
"It is the inclusion of additional features, benefits, attributes or related services that serve to differentiate the product from its competitors" Which type of product described here?
- 15What is the terms used to refer to charging a too low price (sometimes below the cost) to drive a competitor out of business?
- 16
Which of the following marketing type is a good definition for the Olympic Games?
- 17
Which of the following levels of product refers to all the augmentations and transformations the product might undergo in the future?
- 18
Considering the 'Classification of Consumer Products', which of the following best classifies the example below?
'John buys his wife a 8.500 dollar bracelet from a Cartier jewellery store for their 5th wedding anniversary.'
- 19
"the value or usefulness of a product in meeting customer needs and wants"
which of the following terms has the given definition?
- 20
Rest and sleep is the ________ product of a hotel. What does the blank need to be completed with?