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PZL220U

Marketıng Management (ENG)

Deneme Sınavı Soruları

  • 20 soru
  • Cevap anahtarı açık: çöz, sonucunu gör
0 doğru · 0 yanlış · 20 kaldı
  1. 1

    In which kind of advertisement “typical” people use a product in a normal setting?

  2. 2

    Who is the seller visiting small and medium sized companies that have problems with customer relations management may provide a solution to the customers?

  3. 3
    What is a category manager job?
  4. 4

    Which of the following marketing mix does not include?

  5. 5

    Which of the followings micro external environment does not include?

  6. 6
    1. Product managers may not be active in some tasks because they are not authorized.
    2. It has the difficulty of creating an effective communication environment among the responsible people.
    3. Product managers specialize in the product they are dealing with. As they may not have expertise on other marketing functions, this may cause problems.

    Which of the given above is among the disadvantages of product management organisation?

  7. 7

    Which of the following is one of the major sides of the communication process?

  8. 8
    Which ones are the components of a marketing strategy?                             I. Market Segmentation                                                                                    II. Market Targeting                                                                                           III. Positioning                                                                                                  IV. Developing a Marketing Mix
  9. 9

    Which type of strategy aims to aid achieving corporate and business unit objectives and strategies by providing maximization of resource productivity ?

  10. 10

    A company that aims to achieve its objectives should answer a number of questions in sequence. Which question search for performance outcomes, auditing and control?

  11. 11
    Which of the following is the definition of marketing implementation?
  12. 12

    Most businesses and/or products start their lives as question marks. Later, question marks turn into stars, and stars turn into cash cows. Lastly, cash cows turn into ..........

  13. 13

    Which of the following is an interdependent system or network of activities, connected by linkages?

  14. 14

    According to the relationship between the industry and the market which of the following is TRUE?

  15. 15

    Which one below is NOT one of the six levels of the product hierarchy?

  16. 16

    Since product is defined as 'anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need', which of the following is NOT a product?

  17. 17

    Which of the following wholesalers are independent intermediaries who take ownership of the goods, bear risks, often purchase goods and resell them to industrial buyers?

  18. 18

    Which of the following is an advantage of using third party logistics service providers?

  19. 19

    What is the term used to refer to the practice of reducing prices for a limited time period?

  20. 20

    In which adoption step does the consumer decide to make full and regular use of the innovation?

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