Marketıng Management (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
" It is the organizational structure which staff assigned to both the functional department and the project or product manager. In this structure, two or more business units use the functional departments of the enterprise to increase profitability."
Which of the following terms has the definition given above?
- 2
The organisation of marketing department is divided into the five categories.
Which of the following is NOT one of these categories?
- 3
Which of the following divides the market according to consumers’ knowledge, attitudes, uses, or responses to a product?
- 4
Which one of the following examines whether the company is increasing profits or loosing profits?
- 5
Which of the following is the term used for the process of putting thoughts into symbolic forms?
- 6
Assume that for some reason like teared page or important news, the receiver couldn’t see the written part of the message on the newspaper. What are these types of unplanned static or distortion during the communication process called?
- 7
Which of the below companies is known for their technology?
- 8
Which of the following is not a tool for managers to check on annual plans?
- 9
Which one is NOT the element of communication process
- 10
Which of the below aims to tailor products and marketing programs according to individual’s and local customer groups’ needs and want?
- 11
What is the process of establishing a commonness, or oneness of thought between a message sender and a receiver?
- 12
The unified, comprehensive and integrated plan created to assure that the basic aims of the business are attained is the definition for:
- 13
Which of the following is the term used for the part of the response that is communicated back to the message source?
- 14
“A _______________ is particularly applicable when there is low brand loyalty whereas a pull strategy is especially appropriate when there is high brand loyalty and high involvement in the category, when consumers are able to receive differences between brands, and when they chose the brand before they go to store.”
Which of the following completes the gap correctly?
- 15
Which one below is an example of a durable product?
- 16
What do you call the basic product?
- 17
What term describes Coca Cola's staring to produce Coca Cola Zero and Coca Cola Diet?
- 18
Which of the given order is accurate for marketing flow?
- 19
- Understanding the market place and customer needs and wants,
- Designing a customer-driven marketing strategy,
- Developing an integrated marketing program that delivers superior value,
- Building profitable relationships and creating customer satisfaction,
- Capturing value from customers to create profits and customer equity.
Which of the above steps are among the main steps listed by Kotler and Armstron for marketers to follow their marketing processes?
- 20
What is the right order of the steps in the adoption process?