Marketıng Management (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which of the following environment consists of laws and regulations, government agencies, and pressure groups?
- 2Which of these forces is included in micro external environment?
- 3One of the main tools to develop a situation analysis, where both internal environment and external environment are examined is called:
- 4
Which of the below is TRUE about corporate social responsibility?
- 5
Which of the following marketing mix elements is related to the techniques companies use to communicate value propositions and to try persuading customers to buy their products?
- 6Which of the following is not a function of promotional tools?
- 7
"Marketing audit is more inclusive than other assessments. It covers all major marketing aspects of a company. If it covers only sales force or other marketing activity, then it is called __________ audit."
Which option completes the definition above best?
- 8
Which one below is a strategy that examines the opportunities for developing or buying new products for new markets?
- 9
Dividing the market according to buyer groups’ social class, lifestyle or personality characteristics is called:
- 10
Which of the following is one of the supporting activities of value chain?
- 11
Marketing is playing a key role in addressing the challenges of survival in severe economic conditions during .............
- 12
Which one of the following refers to an action plan that helps the organization achieve its goals by forging the best fit between the firm and the environment?
- 13
Which of the following shows the correct order in a communication process?
- 14
Which of the following includes all activities related to receiving, entering and processing orders?
- 15
‘A set of brand assets and liabilities linked to the brand, its name and symbol, that add to or subtract from the value provided by a product or service to a firm or to the firm’s customers’. Which one below is defined in this description?
- 16
Which of the below definition is for promotional pricing?
- 17
" It consists of independent firms at different levels of the production and distribution, integrating their programs with a legal contract to achieve more sales or savings effect than they could obtain alone"
Which of the following has the definition given above?
- 18
Which of the following 'Competitor-Based Pricing' best explains the example below?
'A chocolate company releases a new product with a very low price to attract its customers.'
- 19
Which of the following pricing strategy aims to sell less demanded products together with highly demanded ones at a discounted price?
- 20Which of the following is NOT among the steps that McDonald and Wilson suggested?