Marketıng Management (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
A well-written _______________ guides and motivates people in the organization and emphasize company’s strengths in the marketplace.
Which of the following completes the sentence above?
- 2
______________________is a planning technique for evaluating firm’s growth opportunities through product and market extension networks.
Which of the following completes the sentence above?
- 3
Which of the following is one of the disadvantages of Public Relations?
- 4
Which type of competition below is type of competition where there are many sellers who are differentiating their products and services in a small way so that these products and services could be distinguished from those of competitors ?
- 5
What type of environment demographic environment is?
- 6
What is the name of the unplanned static or distortion during the communication process?
- 7
Which of the following is a selling position, which requires sellers to use creative methods to sell physical products and mainly services?
- 8
What may take many forms involving price discounts, new product introductions, advertising campaigns, and service improvements?
- 9
When did the interest occur to relate strategy and business?
- 10
In some of the ads, a specific character is created to represent the brand. What kind of a message execution style is this?
- 11
The basic tools used to accomplish an organization’s communication objectives are often called as……………………….
Which of the following completes the sentence above?
- 12
What is structure, explain in the marketing department.
- 13
I- Functional Strategy: Maximization of Resource Productivity
II- Business Level Strategy: How to compete in each business unit
III- Functional Strategy: Maximization of Resource Productivity
According to the hierarchy of strategy on the corporate level, what is the correct order of strategies to support each other?
- 14
What is a strategic pricing gap?
- 15
Which alternative can be used when the manufacturer’s existing sales force is small and how to reach these markets effectively is a problem?
- 16
Which of the following is NOT an explanation of maketini channel?
- 17
which of the below examples depict a product type?
- 18
Which of the following is NOT a category of markets?
- 19
How many levels do products have?
- 20
Which of the following is an internal factor affecting price decisions?