Marketıng Management (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
__________, it is tried to control whether the targeted performances are reached annually, six or three months.
Fill in the blank with the correct answer.
- 2
When did strategy begin to be related with businesses?
- 3Which of the following does not exist in "a simple sales department"?
- 4
Which one of the following is responsible for resolving disputes, being referee, brand, and developing new brands so that the brands of the same firm do not come across?
- 5
“_________________________ is taking a long-term perspective and seeing the big picture, consisting both the organization and its competitive environment, and thinking how these fit together”
Which of the following completes the sentence above?
- 6
Which of the following is NOT one of the tools that managers use to check on annual plans?
- 7
Which unit is responsible is for profitability control in an organisation?
- 8
What is defined as the collection of all elements in an organization’s marketing mix that facilitates exchange by establishing shared meaning with its customers?
- 9"Corporate Social Responsibility..........." Which of the following most appropriately completes the sence above?
- 10
Which ones below are true for a company' external environment?
I External environment consists of several actors, forces and partners which have an influence on company’s ability of building and sustaining good relationships with target customers.
II Various companies constantly analyse the external environment and adapt if necessary.
III Understanding the external environment helps companies to adapt their strategies accordingly.
IV Through situation analysis, companies are able to understand changing trends and search for opportunities
- 11
Which of the following is true for "Micro external environment"?
- 12
I. Structure
II. Culture
III. Power
Which one(s) of these dimensions focus(es) on conflicts, coalitions and the dynamic interplay between groups within a company?
- 13
- Company size
- Competition
- Variety
Which of the given above affects the dimensions of an organization?
- 14
Which of the following is not one of the actors of marketing channel?
- 15
In which of the following product life-cycle stages sales has the product achieved acceptance by most potential buyers and thus seeing a slowdown in sales growth?
- 16
Which of the following is a practice of adjusting prices continually to maximize revenue?
- 17
Which of the following is a process of dividing the market into smaller groups?
- 18
Which of the following means the shortest and simplest of distribution channels, and it does not contain any intermediary manufacturer and consumer?
- 19
Considering the 'Channel Functions and Flows', which of the following best explains the example below?
'A company making buying - selling agreements online.'
- 20
- It is used to refer primarly to the place where goods were bought and sold.
- It can also refer to a geographic area such as Turkish market.
- In some occasions, “market” refers to the relationship between the demand and supply of a specific product.
- A market is the cluster of actual and potential buyers of a product or service.
- In a typical market-place, buyers and sellers come together to conduct transactions for their mutual benefit.
Which of the above statements related to market are correct?