Marketıng Management (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which strategy is developed to demonstrate organizational weaknesses which lead to declines in performances?
- 2
Which stage of the ladder of communication effects model implies the costumer's comparison of the product with other brands?
- 3
Which of the following emphasizes the process that turns marketing plans into action assignments?
- 4
Which of the following is Ansoff’s Product/Market Expansion Grid strategy that a firm tries to gain more market share with its existing products within the existing market?
- 5
What is market share?
- 6Which of the following is NOT a reason why the concept of strategic management is important for companies?
- 7
Which of the statement or statements below are the features of strategic planning?
I Functional and professional orientations likely to overweigh
II Goals are separated to specific targets
III Significance of goals and strategies is only recognizable over the long term
IV Has an overall, long-term organizational direction
- 8
Which one is NOT a function of promotional tools?
- 9
Which of the following is a member of the management in a geographic marketing organisation?
- 10
If a company chooses to use diversification strategy:
- 11
In which personal selling process step, sales person arranges a meeting with the prospect and gathers important information about the customer?
- 12
'An old couple may be shown sitting in their armchairs and drinking Turkish coffee while having a conversation as a daily routine'.
Which message execution is it?
- 13
Which one does NOT make sales promotion a valuable tool and improve its effectiveness?
- 14
Which of the below is a cause of price decrease?
- 15
Considering the five levels of product, which of the following explains the example below?
'Turkish Airlines cabin crew delivered heart shaped chocolate to all passengers on board on St.Valentines day.'
- 16
Which of the following channels is the one in which buying and selling agreements are made?
- 17
What can be defined as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need?
- 18
Which of the following causes a price cut?
- 19
How many types of entities does marketing activity mainly deal with?
- 20
Which of the following is the best option to explain the example below in terms of product mix?
'Arçelik Company decides to add another line to its entertainment and home appliances lines and stars to produce e-bicycles.'