Deneme Sınavı Soruları

Sales analysis is tried to control whether the targeted performances are reached annually, six or three months.

Sales analysis isthe process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments.

Sales analysis examines sales reportsas the only indicator of marketing performance.

Sales analysis strategyis an action plan that helps the organization achieve its goals by forging the best fit between the firm and the environment.

Sales analysisis the process of taking measures to match the actual results and the planned results.

I and II

I, II and III

II and III

I and III

Only I

Low cost

Reach highly specific targets

Lack of control over message

Avoid clutter

Message credibility

Market segment is about dividing a market into distinct groups of customers sharing diverse needs, wants and purchase behaviours, behaviours.

Market Segment consists a group of consumers sharing similar needs, wants and purchase behaviour; thus, it requests similar products.

Market segment is about dividing the market according to consumers’ knowledge, attitudes, uses, or responses to a product.

Market segment is about dividing the market according to the geographical units, such as regions, cities, or neighbourhoods.

Market segment is about dividing the market age, according to variables, such as income, gender, occupation, education, religion, race, nationality, family size.

Only II

I & II

I & III

II & III

I, II & III

Mission statement.

Market portfolio.

Strategic planning.

Marketing planning.

Vision statement.

It divides the market according to buyer groups’ social class, lifestyle or personality characteristics

It divides the market age, according to variables, such as income, gender, occupation, education, religion, race, nationality, family size.

It divides a market into distinct groups of customers sharing diverse needs, wants and purchase behaviours, and thus requiring different products and services.

It divides the market according to geographical units.

It divides the market according to consumers’ knowledge, attitudes, uses, or responses to a product.

Strategy, Weight, Option, Treatments.

Safe, Wast, Operative, Tactical.

taking a short-term perspective.

seeing the big picture.

consisting the organization.

consisting the competitive environment.

realizing a positive relationship between strategic thinking and performance.

Undifferentiated marketing

Differentiated marketing

Concentrated marketing

Micromarketing

Only I

I and II

II and III

I and III

Only III

Customer segmentation

Behavioural segmentation

Psychographic segmentation

Demographic segmentation

Geographic segmentation

Demographic environment.

To get the right goods as quickly as possible to meet the customers’ requirements.

To decide on the best way to store goods at the best price.

To build a bridge between production and retailers.

To achieve a targeted level of customer service at the lowest possible total costs.

 To decrease the transportation costs and increase the warehousing costs.

5

4

6

8

10

pillow

free map of the town

 clean bed

a gift in the room

A TV set

Market positioning management

Drucker

Levitt

Winer

Wilson

Stephen