Marketıng Management (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
What context has the term "strategy" been used traditionally?
- 2
.............. is a planning technique for evaluating firm’s growth opportunities through product and market extension networks.
- 3
While ........level strategy answers the question of what businesses we should be in, .......... level strategy deals with formulating competitive strategies........... level strategies aim to maximize resource productivity for supporting business level strategies.
- 4
Which of the following is NOT one of the responsibilities of a product or a brand manager?
- 5
In which message execution 'a trustable and credible person suggests the product'?
- 6
Which of the following are designed for accomplishing specific marketing communication objectives?
- 7
In which of the below, aim is to achieve lowest production and distribution costs to offer lower prices than competitors?
- 8
Which of the following marketing terms refer to the potential influence, or the ability to influence others’ behavior or the course of events?
- 9
Which of the following consists of actors or partners that are close to the company and thus, has an impact on its ability to serve its customers?
- 10
Which of the following may generate enough cash to sustain themselves or losses as they have weak market shares in low-growth markets?
- 11Which of the following is true regarding the historical development of strategic management?
- 12
Which of the following cannot be a consequence of marketing strategies and planning?
- 13
What is NOT true about startegy?
- 14
Which of the following is NOT a good idea when choosing a good brand name?
- 15
Which of the following approach is not included in cost-based pricing?
- 16
Which of the following 'External Factors Affecting Price Decisions' is mentioned in the example below?
'The government decreased the tax rates %15 on automobiles and the sales were boosted.'
- 17
Which external factors should be considered in price setting?
- 18
What is the function of promotion channel?
- 19
Which of the following is NOT one of the main outcomes of creating customer value?
- 20
What is the core product/benefit of a restaurant?