Marketıng Management (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which type of marketing controls is done to understand whether the company is following the best options and respect to markets, products and channels?
- 2Marketing mix includes the key elements for marketing strategy. They are also called 4Ps of marketing. Which option is not one of these?
- 3
Which unit uses or is responsible from the following control ways?
'Marketing effectiveness rating instrument, marketing audit, marketing excellence review and company’s ethical and social responsibility review.'
- 4What is the purpose of brand management?
- 5
What does R&D stand for?
- 6
Which of the following is true about the functions of promotional tools?
- 7
What is it called 'person-to-person communication in which a seller attempts to assist and/or persuade prospective customers to purchase the company’s products or services'?
- 8
Which of the following is not among the elements of the communication process?
- 9
Considering the basic characteristics of 'Direct Marketing', which of the following is the 'Interactive Process'?
- 10
Which of the following is not true for a message to be communicated successfully?
- 11
I. Structure
II. Coordination
III. Management
Which one(s) of these is/are among the the most important dimensions when deciding on the organisational design of marketing department?
- 12
When was the word “strategy” accepted in general use?
- 13
"Marketing Planning............."
Which of the following appropriately completes the sentence above?
- 14
Which of the following refers to bringing together similar inventory from a number of sources into a larger homogeneous supply?
- 15
In which of the following 'product life-cycle stages' competitors are few?
- 16
What is the inclusion of additional features, benefits, attributes or related services that serve to differentiate the product from its competitors?
- 17
Which of the given statements is the definition of "Possession utility"?
- 18Which of the following is NOT among the types of entities that marketing activity mainly deal with?
- 19
I - establishing channel objectives and constraints
II -evaluating the major alternatives
III - analyzing customer needs and wants
IV - identifying major channel alternatives
What's the best order of the given steps of efficient channel design?
- 20
Which of the following companies is different from the others in market type sense?