Marketıng Management (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which of the following is NOT one of the responsibilities of a product or a brand manager?
- 2
Which one of the following describes geographic marketing organisation best?
- 3
Which of the following is true regarding the levels of strategy in a corporation?
- 4
I. stars II. dogs III. cash cows IV.question marks
What is order for the most business /product development?
- 5
Which of the following is not one of the organization’s macro external environment?
- 6Which one is not a component of a company’s macro external environment?
- 7
Which is one of the points to be considered for strategic planning to be effective?
- 8
If a business unit of a company has a large relative market share but also needs a lot of investments because of its high growth rate,in the BCG Growth-Share Matrix it is represented by:
- 9
Objectives should be SMART.
Accordingly, which of the following terms is not included in SMART?
- 10
___________________is a unified, comprehensive, and integrated plan created to assure that the basic aims of the business are attained.
Which of the following completes the sentence above?
- 11
Which of the following is the term used for a system of behavioural norms and shared values passing from generation to generation in an organisation or in a system?
- 12.............. aims to tailor products and marketing programs according to individual’s and local customer groups’ needs and wants. Please fill in the gap with the appropriate option.
- 13Which of the below is an element of a company’s macro external environment?
- 14
Which market type includes individuals who buy products or services for personal consumption?
- 15
Which of the following is NOT a factor that marketing includes?
- 16
Which of the following is the definition of market-skimming pricing?
- 17
Which of the following refers to a distinct unit within a brand or a product line distinguishable by size, price, appearance or some other attributes?
- 18
Which of the following is the correct consumer product classification for the example below?
'A family is planning to buy a Mercedes-Benz S-Class for 120.000 USD.'
- 19
Which of the below is NOT one of the elements of product hierarchy?
- 20
Which of the below is NOT about Brand Name Selection?