Deneme Sınavı Soruları

They are specific

They are measurable

They are time-free

They are achievable

They are relevant

Market targetting strategies choose to divide the market according to consumers’ knowledge, attitudes, uses, or responses to a product.

Marketting strategies consist of a group of customers sharing similar needs, wants and purchase behaviour, thus requesting similar products, and companies may target markets at different levels.

Market targetting strategies are the most popular segmentation type as it is easier to measure, and as consumer needs and wants usually change according to these variables

Market targetting strategies divide the market according to variables such as age, income, gender, occupation, education, religion, race, nationality, family size

Market targeting strategies include undifferentiated marketing, differentiated marketing, concentrated marketing, and micromarketing.

Marketing departments.

R&D departments.

Sales departments.

Manufacturing departments.

the industry attractiveness/sponsorships

performance/sponsorships

competition/promotion

the determinants/competitors

the industry attractiveness/the determinants

Simplicity of organizational levels to reduce hierarchy

Creating an effective communication environment

Creating long term and competitive strategies

Cooperating with advertising agencies

Consultancy on distribution, production and quality control

Effective advertising must be coordinated and compatible with the other elements of marketing communication. 

Effective advertising must get people’s attention and create awareness. 

Effective advertisement messages promise what the brand can deliver. 

Effective advertising must be stated in a way that relates to the consumers’ needs, wants, and values. 

An advertisement must be entertaining, but consumers needn't remember it. 

Strategic planning

Marketing planning

Marketing mix

Functional strategy

Business level strategy

The matrix structure combines the advantages of functional expertise and product project expertise to make the best use of talented people.

A matrix organization is a structure in which there is more than one line of reporting managers.

In matrix organizations, the project manager will have unlimited power and authority.

İn matrix organization, employees work with colleagues of same departments who have their expertise in same functions.

Matrix management is commonly used in organizations to share resources,   employees and  all functions.

Sales promotion

Personal selling

Public relations

Direct marketing

Advertising

It should welcome open-mindness and a spirit of inquiry and learning.

It should not become ritualistic, stilted, or orchestrated.

It should be controlled by “technicians”

It should not disregard qualitative information.

It should be a learning process for all managers and employees.

Key account manager is assigned to a company headquarters to oversee the account team assigned to a particular account.

An key account manager is a person who works for a company and is responsible for investment of the company. 

Key Account managers serve as the interface between the finance service and the sales team in a company.

Key account manager manages the team of special personnel and performance of special activities directed at an organization’s most important customers.

It describes the individual approach of buying center of company to their organization in order to create long everlasting business relationship.

Market share strategy

To earn more than other companies.

To achieve profitable and enduring relationships with customers.

To have good friendships with customers.

To create a warm environment to deceive the customers.

To do anything to achieve its objectives.

The core product

The Potential product

The generic product

The augmented product 

The new product

I

I and II

II, III and IV

I, II, IV and V

I, II, III, IV and V

Concept test

Idea generation 

Test marketing

Commercialization

Business analysis

umbrellas

bread

Chewing gums

chocolate

toilet paper

1

2

3

4

5

sets of interdependent organizations

sets of independent organizations

the process of making a product

the process of making service

available for use or consumption

Core Product

Generic Product 

Augmented Product

Expected Product 

Potential Product