Deneme Sınavı Soruları

20 soru
Cevap anahtarı açık: çöz, sonucunu gör

0 doğru · 0 yanlış · 20 kaldı

1
Which of the following manages the team of special personnel and/or performance of special activities directed at an organisation’s most important customers?
2
Which of the following is NOT among the expected outcomes of marketing controls?
3
Which of the following is TRUE about mission statement?

I. It answers the question of “What is our business?”

II. It specifies a dream.

III. It can be found in annual reports and web-sites of corporations.
4
Which one of the authors below argues that ancient Greece is another source for origins of strategy?
5
According to the BCG Growth-Share Matrix, which of the following may generate enough cash to sustain themselves or losses as they have weak market shares in low-growth markets?
6
In which of the options below the basic steps of corporate level strategic planning is given in the correct order?

I Analyzing the company’s business portfolio

II Defining specific mission or purpose of the company

III Describing an overall purpose and mission

IV Developing strategies for growth
7
I - identifying functional expenses, companies should measure how much of their expenses will be for each activity

II - the company determines how the functional expenses are associated with each of the activites and assigns these functional expenses to the marketing entities

III - preparing a profit and loss statement for each marketing entity

IV - assigning functional expenses to marketing entities

What is the correct order of the marketing profitability analysis steps given above?
8
While setting the ......., company has five major objectives: survival (of course this is the major objective), maximum current profit, maximum market share, maximum market skimming, and product-quality leadership. Please fill in the gap with the appropriate option.
9
Which of the following message execution style use a specific character, which is created to represent a brand?
10
Which of the following statements is true for Marketing Planning?
11
Which concept below is defined as "the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives"?
12

________ is developed to demonstrate organizational weaknesses which lead to declines in performances, therefore managers try to reduce costs by for instance restructuring their operations.

What should be written in the blank?
13

Reesellers, physical distribution companies, marketing services agencies and financial institutions such as banks and insurance companies are part of:
14
Which of the following can be defined as “a cluster of actual and potential buyers of a product or service”?
15
In which of the following concept, companies try to convince the customers to want what they produce?
16
Which of the following is the market where people buy vegetables, fruit, flowers, meat, fish and groceries?
17
What is encompassing the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities ?
18
What are consumer products that the customers buy frequently, immediately, and with a minimum comparison and buying effort called?
19
Which of them below is NOT a product?
20
Which of the following is the best option to complete the sentence below?

A ............ is the fundamental need or want that consumers satisfy by consuming the product or service.

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