Deneme Sınavı Soruları

20 soru
Cevap anahtarı açık: çöz, sonucunu gör

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1
Which of the below is NOT one of the Porter's five forces?
2
Which of the following is TRUE about mission statement?

I. It answers the question of “What is our business?”

II. It specifies a dream.

III. It can be found in annual reports and web-sites of corporations.
3
Which of the following are features of marketing planning?

I.Has an overall, long-term organizational direction.

II.Functional and professional orientations likely to overweigh.

III. Goals are separated to specific targets.
4
Which of the following positions does NOT exist in a Functional Marketing Organisation?
5
Which information is true for strategic and marketing planning? I.Strategic planning has a short-term perspective. II.Marketing planning has a long-term view. III.There is an interdependence between strategic planning and marketing planning.
6
Which of the following is Ansoff’s Product/Market Expansion Grid strategy that a firm tries to gain more market share with its existing products within the existing market?
7
The person at a company who focuses on the special personnel and/ or the performance of special activities directed at an organisation’s most important customers is called:
8
I- Functional Strategy: Maximization of Resource Productivity

II- Business Level Strategy: How to compete in each business unit

III- Functional Strategy: Maximization of Resource Productivity

According to the hierarchy of strategy on the corporate level, what is the correct order of strategies to support each other?
9
Which one below is an “interdependent system or network of activities, connected by linkages”, thus supporting the analysis of internal environment of a company?
10

You may find yourself going to a supermarket to purchase a new chocolate or snack food to try it because of its advertisement on television.

Which function of advertising is it?
11
In which selling step, does the sales person arrange a meeting with the prospect and gather important information about the customer?
12
Which of the following guidelines should be pursued in order to achieve an effective strategic planning process?
13
Which strategy is developed to demonstrate organizational weaknesses which lead to declines in performances?
14
If you place your product in the market below the average price that a similar product is sold in the market what kind of a pricing strategy do you follow?
15

Which of the following refers to bringing together similar inventory from a number of sources into a larger homogeneous supply?
16
1. An evaluation of the market and estimates of sales,
2. Development of the marketing strategy,
3. The planning and operation of the marketing function (internal and external) for maximizing sales,
4. Conducting promotional activities,
5. Setting budgets for the marketing activity.
6. The evaluation of results by reference to internal data and the results of market research.
Which of the above does marketing include?
17
Which of the following is the third step of the marketing processes for maketers to follow?
18
Which one below is NOT one of the dimensions of the product mix of a company?
19
Which marketing channel is related to the sorting function, which bridges the discrepancy between the assortment of goods and services generated by the producer and the assortment demanded by the consumer?
20
Which one below is a social concern in pricing aims?

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