Ünite Sınavı Soruları

Which of the following is the market category for the example below?

'Toyota Motor Company in Adapazarı buys parts for its production line from local producers.'

Which of the following is a process of dividing the market into smaller groups?

Considering the marketing process, which of the following is NOT one of the main outcomes of creating customer value?

In which concept do companies sell what they are good at producing?

Which of the following is NOT a category of markets?

Which of the following companies is different from the others in market type sense?

Which of the following 'Holistic Marketing Dimensions' considers customers, partners, employees, and financial community? 

Which of the following components of holistic marketing includes activities like how to sell the product, and considers the legal, ethical, social and environmental effects of marketing activities?

Considering the Marketing Process which of the following best defines the example below? 

'A hotel management realises that there is a high demand between its guests to visit the local attractions and organises tours to make more profit.'

What is 'the process of dividing the market into smaller groups that the members of each group are similar to each other as well as their reactions to the marketing mix of the company' called?

Which of the following is the management of a network of relationships within a firm and between interdependent organizations and business units consisting of material suppliers, purchasing, production facilities, logistics, marketing, and related systems that facilitate the forward and reverse flow of materials, services, finances and information from the original producer to final customer with the benefits of adding value, maximizing profitability through efficiencies, and achieving customer satisfaction?

What's first step that marketers need to follow in their marketing processes?

1. It is used to refer primarly to the place where goods were bought and sold.
2. It can also refer to a geographic area such as Turkish market.
3. In some occasions, “market” refers to the relationship between the demand and supply of a specific product.
4. A market is the cluster of actual and potential buyers of a product or service.
5. In a typical market-place, buyers and sellers come together to conduct transactions for their mutual benefit.

Which of the above statements related to market are correct?

Which of the following refers to the physical retail stores?

1. An evaluation of the market and estimates of sales,
2. Development of the marketing strategy,
3. The planning and operation of the marketing function (internal and external) for maximizing sales,
4. Conducting promotional activities,
5. Setting budgets for the marketing activity.
6. The evaluation of results by reference to internal data and the results of market research.

Which of the above does marketing include?

When was the marketing concept originated?

If a company is building plants in foreign countries and employing local labor, it means that it is in the ............ market.