Marketıng Management (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
In which of the following concept, companies try to convince the customers to want what they produce?
- 2
Which of the following can be defined as “a cluster of actual and potential buyers of a product or service”?
- 3
What kind of marketing occurs when any type of customer-oriented marketing activity, which creates a connection to the customers is mentioned?
- 4
According to the relationship between the industry and the market which of the following is TRUE?
- 5
"Market ______ is a process of dividing the market into smaller groups that the members of each group are similar to each other as well as their reactions to the marketing mix of the company."
Which of the following completes the sentence above?
- 6
- Consumer
- Business
- Global
- Nonprofit
- Governmental
Which of the above are among the market types?
- 7
Launching the “Iamsterdam” sign that has been a successful marketing slogan, Amsterdam has changed its focus from attracting tourists to promoting city as an ideal location to do business and organize international conferences.
What kind of marketing campaign is it an example of?
- 8
In which of the following business concepts, the main aim of the company is to increase production level regardless of the demands of the consumers?
- 9
- Advertising
- Personal Selling
- Public Relations
- Sales Promotion
- Direct Marketing
Through which of the above integrated marketing communication tools does the industry with a collection of sellers communicate with the market?
- 10
"_______________ is important for companies to understand the main customer groups and to make a selection about the target market(s)."
Which of the following fills in the gap correctly?
- 11
"A marketing system includes the company, its suppliers, ________________, marketing intermediaries and the consumers." Which of the following can complete the gap correctly?
- 12
Which of the following is not included in a modern marketing system?
- 13
Which of the following marketing type is a good definition for the Olympic Games?
- 14
- Understanding the market place and customer needs and wants,
- Designing a customer-driven marketing strategy,
- Developing an integrated marketing program that delivers superior value,
- Building profitable relationships and creating customer satisfaction,
- Capturing value from customers to create profits and customer equity.
Which of the above steps are among the main steps listed by Kotler and Armstron for marketers to follow their marketing processes?
- 15
Which of the following is NOT a factor that marketing includes?
- 16
Which of the following is NOT one of the five main categories that a company should choose its orientation towards marketplace?
- 17
How many types of entities does marketing activity mainly deal with?
- 18
Which of the below is defined as “an integrated sales experience that melds the advantages of physical stores with the information-rich experience of online shopping” by Rigby?
- 19
Which of the following is a well-known marketing theorist who concentrated on the difference between the selling and the marketing concepts?
- 20
Which of the below can be defined as “the management of a network of relationships within a firm and between interdependent organizations and business units consisting of material suppliers, purchasing, production facilities, logistics, marketing, and related systems that facilitate the forward and reverse flow of materials, services, finances and information from the original producer to final customer with the benefits of adding value, maximizing profitability through efficiencies, and achieving customer satisfaction?