Marketıng Management (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
What do you call the basic product?
- 2
Which of the following is the best option to complete the sentence below?
A ............ is the fundamental need or want that consumers satisfy by consuming the product or service.
- 3
Which one below is an example of emergency product?
- 4
How many levels are there for products?
- 5
Which one below is NOT one of the functions of branding?
- 6
What term describes Coca Cola's staring to produce Coca Cola Zero and Coca Cola Diet?
- 7
Which of the following is one of the limitations to the customer in terms of branding concept?
- 8
Which one below could be considered as an expected product at a hotel?
- 9
What is the right order of the steps in the adoption process?
- 10
Which happens after a product is produced?
- 11
How many groups do products fall into according to their durability and tangibility?
- 12
Which one below is an example of a durable product?
- 13
which of the below examples depict a product type?
- 14
Which of the following refers to a distinct unit within a brand or a product line distinguishable by size, price, appearance or some other attributes?
- 15
In which of the following 'product life-cycle stages' competitors are few?
- 16
Which of the below is NOT about Brand Name Selection?
- 17
Which of the below is NOT one of the elements of product hierarchy?
- 18
Which of the following levels of product best explains the situation below?
'Aegean Restaurant serves fresh sea food to its customers on every visit and the customers become regulars because they are extremely satisfied with what they eat?
- 19
Healthcare and travel are examples for which of the following?
- 20
Which of the following is NOT among five levels of a product?