Marketıng Management (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
Which option below is one of the limitations of a brand to consumers?
- 2
What is the core product/benefit of a restaurant?
- 3
What are tangible goods normally consumed in one or a few uses, such as cold drinks, shampoo and foods called ?
- 4
Which of the following is the best option to complete the sentence below?
'............ are purchased without any planning or search effort.'
- 5
Which of the following is the correct product level for the example below?
'EAU Palm Beach Hotel in Florida greets its guests with chocolate covered strawberries and their favorite drinks at the front drive, and present regular guests Havaianas for free.'
- 6
What is the inclusion of additional features, benefits, attributes or related services that serve to differentiate the product from its competitors?
- 7
Which one below is NOT one of the brand decisions?
- 8
‘A set of brand assets and liabilities linked to the brand, its name and symbol, that add to or subtract from the value provided by a product or service to a firm or to the firm’s customers’. Which one below is defined in this description?
- 9A free map of the town in every room and remote-control satellite TV are example of which level of product?
- 10
Rest and sleep is the ________ product of a hotel. What does the blank need to be completed with?
- 11
In which of the following product life-cycle stages does a product reach its saturation point, thus being replaced by new products?
- 12
Which of the following is the correct consumer product classification for the example below?
'A family is planning to buy a Mercedes-Benz S-Class for 120.000 USD.'
- 13
In which adoption step does the consumer decide to make full and regular use of the innovation?
- 14
Which of the following is the best option to explain the example below in terms of product mix?
'Arçelik Company decides to add another line to its entertainment and home appliances lines and stars to produce e-bicycles.'
- 15
Which of the following is NOT a good idea when choosing a good brand name?
- 16
"It is the inclusion of additional features, benefits, attributes or related services that serve to differentiate the product from its competitors" Which type of product described here?
- 17
Considering the product mix of a company, which of the following best explains 'Apple Company' selling iPhone XS, iPhone XR, iPhone 8 and iPhone 7 in Apple Stores at the same time?
- 18
Which one below is NOT one of the six levels of the product hierarchy?
- 19
Which of them below is NOT a product?
- 20
Which of the following levels of product refers to all the augmentations and transformations the product might undergo in the future?