Ünite Sınavı Soruları

_____ is the marketing system created by two or more unrelated companies at the same channel level, which put together resources and programs temporarily or permanently to capture marketing opportunities. 

Choose the correct option to complete the definiton above.

What is encompassing the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities ?

Which of the following refers to utilizing only a limited number of intermediaries within a given market?

Which of the following terms is not included in the definition of "marketing channel"?

Which marketing system joins production and distribution functions under single ownership and makes the producer undertake the functions of wholesaler or retailer?

Which of the following includes all activities related to receiving, entering and processing orders?

Which of the following is an advantage of using third party logistics service providers?

Which of the following channels is the one in which buying and selling agreements are made?

Which of the following is the term used for sets of interdependent organizations involved in the process of making a product or service available for use or consumption?

IKEA’s use of both physical store and internet store for furniture sales is an example for which of the following marketing systems?

Which of the following is not one of the actors of marketing channel?

" It is related to the sorting function, which bridges the discrepancy between the assortment of goods and services generated by the producer and the assortment demanded by the consumer."

Which of the following has the given definition?

Franchising system like McDonald’s, Burger King and Pizza Hut in fast food industry are examples to ............?

Which of the following is not among the flows in the distribution channels?

"the value or usefulness of a product in meeting customer needs and wants"

which of the following terms has the given definition?

How many steps does evaluation of the major channel alternatives in terms of economic criteria involve? 

Which of the following is NOT one of the flows in the distribution channels?

Considering the 'Channel Functions and Flows', which of the following best explains the example below?

'A company making buying - selling agreements online.'

_______ utility is the value consumers put on buying a product and having the freedom to use the product.

Which of the following completes the definition above?