Marketıng Management (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
I. Marketing channel is set of interdependent organizations.
II. Operating a marketing channel is a process.
III. Logistics does not affect individual consumers.
IV. The purpose of the marketing channel is to satisfy the final customers in the market.
Which of the statements above are true for marketing channel?
- 2
Which of the following statements define "the financial channel"?
- 3
Which of the following terms fills in the blank accurately?
"____________refers to bringing together similar inventory from a number of sources into a larger homogeneous supply"
- 4
What kind of power is used by the manufacturer in the example below?
'A food company asks its franchisees to redecorate their stores, and all the franchisees agree since they are happy to work with such reputable company in the market.'
- 5
Which of the following wholesalers are independent intermediaries who take ownership of the goods, bear risks, often purchase goods and resell them to industrial buyers?
- 6
Which function of marketing channels refers to bringing together similar inventory from a number of sources into a larger homogeneous supply?
- 7
Which marketing channel is related to the sorting function, which bridges the discrepancy between the assortment of goods and services generated by the producer and the assortment demanded by the consumer?
- 8
Considering the role of marketing channels, which of the following best explains the example below?
'A company buys variety of products from producers for reselling in association with each other.'
- 9
What type of distribution is used in the example below?
'Coca-Cola is distributed through every sales center or outlet almost everyday.'
- 10
I - establishing channel objectives and constraints
II -evaluating the major alternatives
III - analyzing customer needs and wants
IV - identifying major channel alternatives
What's the best order of the given steps of efficient channel design?
- 11
Which of the following channel includes transferring of the title to the goods?
- 12
Which of the given statements is the definition of "Possession utility"?
- 13
Which of the following refers to bringing together similar inventory from a number of sources into a larger homogeneous supply?
- 14
What is the function of promotion channel?
- 15
Which of the following refers to bringing together similar inventory from a number of sources into a larger homogeneous supply?
- 16
Which of the following means the shortest and simplest of distribution channels, and it does not contain any intermediary manufacturer and consumer?
- 17
Which of the following is not among the basic topics that should be taken into account when making channel design decisions?
- 18
“A _______________ is particularly applicable when there is low brand loyalty whereas a pull strategy is especially appropriate when there is high brand loyalty and high involvement in the category, when consumers are able to receive differences between brands, and when they chose the brand before they go to store.”
Which of the following completes the gap correctly?
- 19
Which of the following is NOT an output distribution channel system produces?
- 20
I. Wholesale merchants
II. Industrial distributors
III. Independent intermediaries
IV. Brokers
Which of the options above are among full-service wholesalers?