Ünite Sınavı Soruları

1
Which of the following is the overall goal of logistics?
2
Considering the distribution channel system service outputs, which of the following best explains the example below?

'A white goods selling company also promises the customers with installation and repairs.'
3
When the economic impacts of marketing and logistics are taken into consideration, which concept explains the value or usefulness of a product in meeting customer needs and wants?
4
What type of retailing is mentioned in the following example?

'People buying soda from a vending machine in a shopping mall.'
5
Which of the following is NOT an explanation of maketini channel?
6

"____________________ is the value consumers put on buying a product and having the freedom to use the product."

Which of the following completes the gap correctly?
7
An integration of an airline company with a travel agency or insurance company is an example for ............?
8
Which alternative can be used when the manufacturer’s existing sales force is small and how to reach these markets effectively is a problem?
9
" It consists of independent firms at different levels of the production and distribution, integrating their programs with a legal contract to achieve more sales or savings effect than they could obtain alone"

Which of the following has the definition given above?
10
Which of the given order is accurate for marketing flow?