Ünite Sınavı Soruları

Which one does NOT make sales promotion a valuable tool and improve its effectiveness?

In which kind of advertisement “typical” people use a product in a normal setting?

Which of the following is a characteristics of personal communication?

In some of the ads, a specific character is created to represent the brand. What kind of a message execution style is this?

Which one is NOT the element of communication process

Which of the following is one of the disadvantages of Public Relations?

In which selling step, does the sales person arrange a meeting with the prospect and gather important information about the customer?

Which of the following can be defined as the collection of all elements in an organization’s marketing mix that facilitates exchange by establishing shared meaning with its customers?

Which of the following can be defined as; non-personal mass communication using mass media?

Which of the following is a disadvantage of public relations?

Which of the followings are the functions of promotional tools?

I. Promotion can inform and make potential customers aware of an organization’s offering.

II. Promotional tools influence and persuade the consumers.

III. Promotional tools attempt to persuade customers of the desirability of entering into an exchange relationship.

IV. Promotion helps to differentiate a brand.

In which of the following promotional efforts are directed to sales force and intermediaries like the retailers?

Assume that for some reason like teared page or important news, the receiver couldn’t see the written part of the message on the newspaper. What are these types of unplanned static or distortion during the communication process called?

Which of the following is one of the tools used in the communication process?

Based on the ladder of communication effects model, which stage occur after trial of the product several times?

In which of the following strategies, promotional efforts are directed to sales force and intermediaries like the retailers?

What is defined as the collection of all elements in an organization’s marketing mix that facilitates exchange by establishing shared meaning with its customers?

Which of the following may NOT be considered as a criteria of an effective advertisement?