Ünite Sınavı Soruları

Which of the following tools didn't take part in the traditional promotional mix, but was added later due to the changing marketing environment?

Which of the following is the term used for the part of the response that is communicated back to the message source?

What is it called 'person-to-person communication in which a seller attempts to assist and/or persuade prospective customers to purchase the company’s products or services'?

Which of the following is the term used for the process of putting thoughts into symbolic forms?

Which of the following emphasizes the need for carefully integrating its communication channels?

Considering the functions in the marketing communication mix, which of the following is the correct function advertising performs in the following sentence? 

'Advertising makes consumers aware of new brands, educates them about a product’s distinct features and benefits, and facilitates the creation of positive brand images.'

Which of the following selling positions fits best for the example below?

'A seller presenting new types of insurances like data security insurance to the industrial companies.'

In the communication process what is the function of television, radio, newspapers, magazines, the Internet or billboards?

Which of the following can be defined as “a non-personal mass communication using mass media such as TV and radio, the content of which is determined and paid for by a clearly identified sender”?

Which of the following is not true for a message to be communicated successfully?

In which of the following message execution styles do “typical” people use a product in a normal setting?

'A seller with an undergraduate mechanical engineering degree visiting potential factories to sell ventilations systems is an example of _____.'

Which of the following completes the sentence above?

Which stage of the ladder of communication effects model implies the costumer's comparison of the product with other brands?

Which of the following is the term used for “The part of the response that is communicated back to the message source”?

Which of the following is not among the elements of the communication process?

In which personal selling process step, sales person arranges a meeting with the prospect and gathers important information about the customer?

Which of the following is the element used in a shampoo’s newspaper advertisement which just shows shining black hair and a few words?

Which of the following aims to create a demand on consumers by directing promotional efforts mainly to consumers?