Marketıng Management (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
Which of the following about personal communication and mass communication in marketing is correct?
- 2
The basic tools used to accomplish an organization’s communication objectives are often called as……………………….
Which of the following completes the sentence above?
- 3
Which of the following is NOT one of the basic tools consists in the promotional mix?
- 4
Which of the following is one of the functions in the marketing communication mix that advertising performs?
- 5
Which of the following shows the correct order in a communication process?
- 6
Considering the basic characteristics of 'Direct Marketing', which of the following is the 'Interactive Process'?
- 7
Which of the followings are the elements of the promotional mix?
I. Advertising
II. Direct marketing
III. Sales promotion
IV. Personal selling
V. Public relations
- 8Which one is related to emotional appeal of advertising?
- 9
Which of the following is not one of the elements of the communication process?
- 10
Which of the following is an example of a feedback in the following case?
'A woman watches a TV commercial of a famous ice-cream brand and ......... .'
- 11
What is the reaction of the receiver after being exposed to the message?
- 12
Which of the following is a selling position, which requires sellers to use creative methods to sell physical products and mainly services?
- 13
Which of the following are designed for accomplishing specific marketing communication objectives?
- 14
In which message execution 'a trustable and credible person suggests the product'?
- 15
Who is the seller visiting small and medium sized companies that have problems with customer relations management may provide a solution to the customers?
- 16
Which of the following is also called the source of the message?
- 17
Which of the following is not among the basic tools used to accomplish an organization’s communication objectives?
- 18
'An ad explains a company’s 60 years of experience in making a product.'
Which message execution style is it an example of?
- 19
Which of the following sales promotion techniques offers the consumer more products at a lower price like 3 products for the price of 2?
- 20
What is the process of establishing a commonness, or oneness of thought between a message sender and a receiver?