Marketıng Management (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
__________, it is tried to control whether the targeted performances are reached annually, six or three months.
Fill in the blank with the correct answer.
- 2
Which of the following is the advantage of a functional marketing organisation?
- 3Which of the following does not exist in "a simple sales department"?
- 4
Which of the following emphasizes the process that turns marketing plans into action assignments?
- 5
" It is an action plan that helps the organization achieve its goals by forging the best fit between the firm and the environment"
Which of the following has the definition above?
- 6
Which one of the following is responsible for resolving disputes, being referee, brand, and developing new brands so that the brands of the same firm do not come across?
- 7
Which of the following is a member of the management in a geographic marketing organisation?
- 8
- Product managers may not be active in some tasks because they are not authorized.
- It has the difficulty of creating an effective communication environment among the responsible people.
- Product managers specialize in the product they are dealing with. As they may not have expertise on other marketing functions, this may cause problems.
Which of the given above is among the disadvantages of product management organisation?
- 9The system of behavioural norms and shared values passing from generation to generation in an organisation or in a system is a definition for:
- 10
What requires collecting and interpreting information at the buyer level at the end of each brand’s sales?
- 11
Which one of the following refers to an action plan that helps the organization achieve its goals by forging the best fit between the firm and the environment?
- 12
Which of the following means the process of taking measures to match the actual results and the planned results?
- 13Which of the following is the definition of marketing implementation?
- 14
Which one of the following marketing organizations has the advantage of simplicity of organizational levels to reduce hierarchy?
- 15
Which of the following does NOT exist in a simple sales department?
- 16
According to the study of Krohmen, Homburg and Workman (2002), in successful strategic business units, new product development decisions are taken by:
- 17
Considering the types of marketing control; which of the following is one of the control ways of strategic control?
- 18
What is market share?
- 19
" using another firm for the manufacture of needed components or products or delivery of a service"
Which of the following terms has the definition given above?
- 20
"Marketing audit is more inclusive than other assessments. It covers all major marketing aspects of a company. If it covers only sales force or other marketing activity, then it is called __________ audit."
Which option completes the definition above best?