Ünite Sınavı Soruları

20 soru
Soru metinleri açık; şıklar ve cevap anahtarı uygulamada

1
The organisation of marketing department is divided into the five categories.

Which of the following is NOT one of these categories?
2

According to Kotler and Keller (2016), the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments is called:
3
I - identifying functional expenses, companies should measure how much of their expenses will be for each activity

II - the company determines how the functional expenses are associated with each of the activites and assigns these functional expenses to the marketing entities

III - preparing a profit and loss statement for each marketing entity

IV - assigning functional expenses to marketing entities

What is the correct order of the marketing profitability analysis steps given above?
4
1. Company size
2. Competition
3. Variety
Which of the given above affects the dimensions of an organization?
5
What is the purpose of brand management?
6

The process that turns marketing plans into action assignments and ensures they accomplish the plan’s stated objectives is called:
7
Which of the following marketing terms refer to the potential influence, or the ability to influence others’ behavior or the course of events?
8
Which of the following is NOT one of the expected outcomes of marketing controls?
9
Which of the following is the process that turns marketing plans into action assignments and ensures they accomplish the plan’s stated objectives?
10
Which of the following is the meaning of the term “Outsourcing”?
11
1. Top management
2. Middle management
3. Staff management
Which of the given above is responsible for annual plans?
12
The steps below are related with __________.

'Identifying functional expenses, determining how they are associated with each of the activities, assigns them to the marketing entities, preparing a profit and loss statement for each marketing entity and assigning functional expenses to marketing entities.'
13
Which of the following is NOT one of the responsibilities of a product or a brand manager?
14
Which of the following is true regarding product or brand management organisation?
15

Which of the following is not a tool for managers to check on annual plans?
16
What is implementation in a marketing plan?
17
1. To review product performance, quality and packaging designs
2. To start market research when needed
3. To provide interest and support from sales force and distributor
Which of the given above is among the responsibilities of a product/brand manager?
18
Which of the following positions does NOT exist in a Functional Marketing Organisation?
19

Using another firm for the manufacture of needed components or products or delivery of a service is called:
20
The person at a company who focuses on the special personnel and/ or the performance of special activities directed at an organisation’s most important customers is called:

Şıkları ve doğru cevapları görMarketıng Management (ENG) dersinin tüm sınavları, cevap anahtarları, süreli mod ve yanlış analizi uygulamada.Uygulamada aç