Ünite Sınavı Soruları

………………. is potential influence, or the ability to influence others’ behaviour or the course of events.

Which of the following completes the sentence above?

What does matrix structure mean?

Which type of marketing controls is done to understand whether the company is following the best options and respect to markets, products and channels?

Which of the following is NOT one of the responsibilities of a product or a brand manager? 

Which one of the following may be a disadvantage of product or brand management organisation?

Which of the following manages the team of special personnel and/or performance of special activities directed at an organisation’s most important customers?

I. Structure

II. Coordination

III. Management

Which one(s) of these is/are among the the most important dimensions when deciding on the organisational design of marketing department?

Which of the following is the best option to complete the sentence below?

'__________ is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments.' 

Which one of the following examines whether the company is increasing profits or loosing profits?

1. To raise prices on products
2. To try cutting costs by acquiring resources at lower prices
3. To make the resources more productive

Which of the given above is among the ways to improve profitability?

Which unit is responsible is for profitability control in an organisation?

In a modern marketing department, who is "Sales force" headed by?

"The organisation of marketing department is divided into the five
categories." Which one of the following is not one of them?

I. Structure

II. Culture

III. Power

Which one(s) of these dimensions focus(es) on conflicts, coalitions and the dynamic interplay between groups within a company?

Which of the following dimensions can be achieved through a range of mechanisms including hierarchical reporting relationships, information systems, cross-functional teams, matrix structures, and coordinator positions?

Which one of the following describes geographic marketing organisation best?

Which of the following manages the team of special personnel and/or performance of special activities directed at an organisation’s most important customers?

Considering the Effect of Different Departments on Marketing Activities; Which of the following has the most effect on decisions on advertising messages?

Which of the following is one of the advantages of functional marketing organization?