Ünite Sınavı Soruları

1
Which one below is true for the concepts of vision and mission?
2
Which of the statement or statements below are the features of strategic planning?

I Functional and professional orientations likely to overweigh

II Goals are separated to specific targets

III Significance of goals and strategies is only recognizable over the long term

IV Has an overall, long-term organizational direction
3

With this strategy companies, seeing the individual in every customer, analyze the specific features in every customer. Which of the marketing strategies below is mentioned here?
4
Which of the following is not true for "Market targeting strategies"?
5

At corporate level, which one is a stage that starts with describing an overall purpose and mission?
6
Which of the following is true for "Marketting strategy"?
7
Which of the following environment consists of laws and regulations, government agencies, and pressure groups?
8
"Marketing Planning............."

Which of the following appropriately completes the sentence above?
9
Which of the following is the variable of market segmentation that divides the market according to consumers’ knowledge, attitudes, uses, or responses to a product?
10
Which of the following is the aim of marketing strategy?