Marketıng Management (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
Which of the following is NOT a feature of strategic planning?
- 2Which of these forces is included in micro external environment?
- 3
For consumers who are careful about their diet, some companies produces “light” versions of its products. What type of marketting strategy these companies use here in this example?
- 4
Objectives should be SMART.
Accordingly, which of the following terms is not included in SMART?
- 5
Which of the following is TRUE about mission statement?
I. It answers the question of “What is our business?”
II. It specifies a dream.
III. It can be found in annual reports and web-sites of corporations.
- 6
Mass marketing is also called .............
- 7
Which of the following variables is not one of the organization’s internal environment?
- 8One of the characteristics of the services, which differentiates them from the products, 'perishability' implies that:
- 9
A well-written _______________ guides and motivates people in the organization and emphasize company’s strengths in the marketplace.
Which of the following completes the sentence above?
- 10
A company that aims to achieve its objectives should answer a number of questions in sequence. Which question search for performance outcomes, auditing and control?
- 11While setting the ......., company has five major objectives: survival (of course this is the major objective), maximum current profit, maximum market share, maximum market skimming, and product-quality leadership. Please fill in the gap with the appropriate option.
- 12
Which of the following is not one of the actors of "Micro External Environment"?
- 13
The increase in women’s contribution to work force in the Turkish economy, causing an increase in the need for frozen foods, is an example of a trend in:
- 14
Dividing the market according to buyer groups’ social class, lifestyle or personality characteristics is called:
- 15Marketing mix includes the key elements for marketing strategy. They are also called 4Ps of marketing. Which option is not one of these?
- 16
If marketers choose to divide the market according to consumers’ knowledge, attitudes, uses, or responses to a product, this means they are using .............. segmentation.
Please fill in the gap with the appropriate option.
- 17
The market targeting strategy which aims to tailor products according to individual’s and local customer groups’ needs and wants and sees the individual in every consumer is called:
- 18Which of the following is not true for the objectives of business units?
- 19.............. aims to tailor products and marketing programs according to individual’s and local customer groups’ needs and wants. Please fill in the gap with the appropriate option.
- 20
Which of the following statements is true for Marketing Planning?