Ünite Sınavı Soruları

20 soru
Soru metinleri açık; şıklar ve cevap anahtarı uygulamada

1

Which option below gives the micro external environment’s actors correctly?
2

Which ones below are true for a company' external environment?

I External environment consists of several actors, forces and partners which have an influence on company’s ability of building and sustaining good relationships with target customers.

II Various companies constantly analyse the external environment and adapt if necessary.

III Understanding the external environment helps companies to adapt their strategies accordingly.

IV Through situation analysis, companies are able to understand changing trends and search for opportunities
3
Which ones are the components of a marketing strategy? I. Market Segmentation II. Market Targeting III. Positioning IV. Developing a Marketing Mix
4
Which of the following is the level at which a company firstly decides on its vision and mission?
5
Which information is true for strategic and marketing planning? I.Strategic planning has a short-term perspective. II.Marketing planning has a long-term view. III.There is an interdependence between strategic planning and marketing planning.
6
Which of the following is a difference between strategic planning and marketing planning?
7
One of the main tools to develop a situation analysis, where both internal environment and external environment are examined is called:
8

Reesellers, physical distribution companies, marketing services agencies and financial institutions such as banks and insurance companies are part of:
9

One of the tools to develop a situation analysis is called SWOT Analysis. What does SWOT stand for?
10

What type of environment demographic environment is?
11
Which of the following marketing mix elements is related to the techniques companies use to communicate value propositions and to try persuading customers to buy their products?
12
Which of the following are features of marketing planning?

I.Has an overall, long-term organizational direction.

II.Functional and professional orientations likely to overweigh.

III. Goals are separated to specific targets.
13
Which of the below is an element of a company’s macro external environment?
14
___________ consists a group of consumers sharing similar needs, wants and purchase behavior. Which one below completes the sentence?
15
Which of the below is TRUE about market segmentation?
16
Which one is not a component of a company’s macro external environment?
17
Which of the following is TRUE about undifferentiated marketing?

I. It is also called mass marketing.

II.With this strategy, a company ignores market segment varieties and provides one offer for the whole market.

III. Developing a product or service which satisfies all consumers is easily achievable.

IV. A popular example is Henry Ford’s strategy for its Model T.
18
The question of “What do we want to become?" of corporations is answered by:
19
Which of the following is not one of the organization’s macro external environment?
20
"Corporate Social Responsibility..........." Which of the following most appropriately completes the sence above?

Şıkları ve doğru cevapları görMarketıng Management (ENG) dersinin tüm sınavları, cevap anahtarları, süreli mod ve yanlış analizi uygulamada.Uygulamada aç