AÖF Soru Bankası
PZL220U

Marketıng Management (ENG)

Ünite Sınavı Soruları

  • 20 soru
  • Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
  1. 1

    Which option belongs to strategic planning?

  2. 2

    Which of the following is NOT an example of marketing intermediaries?

  3. 3

    Which of the followings micro external environment does not include?

  4. 4

    Which of the following has a long-term perspective?

  6. 5

    Which of the below aims to tailor products and marketing programs according to individual’s and local customer groups’ needs and want?

  7. 6
    Which ones are the objectives for strategic business units?                         I. Specific                                                                                                II.Measurable                                                                                         III.Achievable                                                                                               IV.Relevant                                                                                                       V.Time-sensitive
  8. 7

    Which of the following is true for "Market Segment"?

  9. 8

    Which of the below is TRUE about positioning? I.It comes after deciding on the segments of the market to enter. II. It is what is created in the minds of the target customers. III. A company's product or brand is positioned as high-quality in the minds of consumers only if the customers believe so.

  11. 9
    Which of the following is not one of 4Ps of marketing, which are considered the key elements for marketing strategy ?
  12. 10

    Which of the following marketing strategy can be associated with that Domino's Pizza differentiates its services on quick delivery and Duracell differentiate its brand on their durability?

  13. 11

    Which of the following cannot be a consequence of marketing strategies and planning?

  14. 12
    Which of the following is not true for "technological environment"?
  16. 13

    Which of the following is not considered within the framework of marketing strategies?

  17. 14

    Which of the following marketing mix does not include?

  18. 15

    Which of the following is true for "Micro external environment"?

  19. 16

    Which of the following consists of actors or partners that are close to the company and thus, has an impact on its ability to serve its customers?

  21. 17

    Which of the following target marketing strategies aims to focus on one or a few segments or niches?

  22. 18

    Which of the below is TRUE about corporate social responsibility?

  23. 19

    Which of the following divides the market according to consumers’ knowledge, attitudes, uses, or responses to a product?

  24. 20

    Which of the following is not one of the organization’s economic environmental factors?

Şıkları ve doğru cevapları görMarketıng Management (ENG) dersinin tüm sınavları, cevap anahtarları, süreli mod ve yanlış analizi uygulamada.Uygulamada aç