Marketıng Management (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
When was the word “strategy” accepted in general use?
- 2
The notion of Comparative Advantage was first introduced by:
- 3
Which of the following is the types of competition that there are homogeneous products and lots of buyers and sellers in the market thus there is no firm becoming large enough to affect prices?
- 4
________ is developed to demonstrate organizational weaknesses which lead to declines in performances, therefore managers try to reduce costs by for instance restructuring their operations.
What should be written in the blank?
- 5
In which of the below, aim is to achieve lowest production and distribution costs to offer lower prices than competitors?
- 6
Which level of organizational strategies answer the question of what businesses we should be in?
- 7
.............. is a planning technique for evaluating firm’s growth opportunities through product and market extension networks.
- 8
What is NOT true about startegy?
- 9
Which of the following is NOT one of the forces that helps companies to analyse their external environment and thus it alters from industry to industry?
- 10
What does R&D stand for?
- 11
In which of the options below the basic steps of corporate level strategic planning is given in the correct order?
I Analyzing the company’s business portfolio
II Defining specific mission or purpose of the company
III Describing an overall purpose and mission
IV Developing strategies for growth
- 12
Which one is related to cash cows?
- 13
When did the interest occur to relate strategy and business?
- 14
Which of the following guidelines should be pursued in order to achieve an effective strategic planning process?
- 15
______________________is a planning technique for evaluating firm’s growth opportunities through product and market extension networks.
Which of the following completes the sentence above?
- 16
Which one is not included in the ''Guidelines for Effective Strategic Planning Process''?
- 17
I. Functional
II. Differentiation
III. Overall Cost Leadership
IV. Market
V. Focus
Which of the given items are generic strategies?
- 18
.......... is a unified, comprehensive, and integrated plan created to assure that the basic aims of the business are attained.
- 19
Which Porter’s generic strategy is used when a tailor specializes in cocktail dresses and gowns only serves in two districts of Izmir?
- 20
Which one below is a portfolio planning method evaluating strategic business units of a company in terms of their market growth rate and relative market share?