Marketıng Management (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
Which one is one of the SBUs (strategic business units) of The BCG Growth-Share Matrix?
- 2
Which one of the authors below argues that ancient Greece is another source for origins of strategy?
- 3
I. stars II. dogs III. cash cows IV.question marks
What is order for the most business /product development?
- 4Based on Porter's five forces model, if some clients are able to create value for themselves by driving prices down, demanding higher quality or more services, weakening your competitive position in the market, this is an example of:
- 5
Which concept is defined in the definition below?
"Taking a long-term perspective and seeing the big picture, consisting both the organization and its competitive environment, and thinking how these fit together"
- 6
What may take many forms involving price discounts, new product introductions, advertising campaigns, and service improvements?
- 7
Which of the following is an interdependent system or network of activities, connected by linkages?
- 8
Which of the following is Ansoff’s Product/Market Expansion Grid strategy that a firm tries to gain more market share with its existing products within the existing market?
- 9
Accordign to the the BCG Growth-Share Matrix, which of the below can be considered as Question marks for Apple company?
- 10
Which of the below is an example of market development strategy according to The product/market expansion grid?
- 11
Which of the following does Strategic Management consist determining long-term performance of a company?
- 12
A company may choose to use ________ which examines the opportunities for developing or buying new products for new markets.
What should be written in the blank?
- 13
In 1980’s which of the authors below put competition rather than planning in the center of strategic thinking?
- 14
If a business unit of a company has a large relative market share but also needs a lot of investments because of its high growth rate,in the BCG Growth-Share Matrix it is represented by:
- 15
Which of the following examines the opportunities for developing or buying new products for new markets and is the final option to use?
- 16
Which of the below is NOT one of the Porter's five forces?
- 17
When did strategy begin to be related with businesses?
- 18
Marketing is playing a key role in addressing the challenges of survival in severe economic conditions during .............
- 19
Which of the below guidelines for effective strategic planning process is NOT correct?
- 20
___________________is a unified, comprehensive, and integrated plan created to assure that the basic aims of the business are attained.
Which of the following completes the sentence above?