Marketıng Management (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1"Strategy is a unified, _________________, and integrated plan created to assure that the basic aims of the business are attained."Which of the following can complete the blank correctly?
- 2
Which of the following quadrants has low growth rate and high market share in the BCG matrix?
- 3
Which one below is an “interdependent system or network of activities, connected by linkages”, thus supporting the analysis of internal environment of a company?
- 4
Which of the following is the strategy when a company first evaluates if it is possible to gain more market share with its existing products within existing markets?
- 5
Which of the following is not a characteristic of pure competition?
- 6
The unified, comprehensive and integrated plan created to assure that the basic aims of the business are attained is the definition for:
- 7
Which of the following is one of the supporting activities of value chain?
- 8
Which concept below is defined as "the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives"?
- 9
Which of the below companies adopted the price leadership model?
- 10
“_________________________ is taking a long-term perspective and seeing the big picture, consisting both the organization and its competitive environment, and thinking how these fit together”
Which of the following completes the sentence above?
- 11Which of the following is NOT a reason why the concept of strategic management is important for companies?
- 12
Most businesses and/or products start their lives as question marks. Later, question marks turn into stars, and stars turn into cash cows. Lastly, cash cows turn into ..........
- 13
Who defines/define (business) strategy as “a series of actions which is decided by the firm according to the situation” in the research titled as “Theory of Games and Economic Behavior”?
- 14
Match the following terms about corporate strategies with their correct definitions.
- Growth
- Stability
- Renewal
- Continuing to offer the same products to the same markets, thus maintains the same market share.
- Demonstrating organizational weaknesses which leads to declines in performances, therefore managers try to reduce costs by for instance restructuring their operations.
- Expanding the organization’s businesses such as increasing the number of products they produce or markets which these products are distributed.,
- 15Which of the following is true regarding the historical development of strategic management?
- 16
What is called that creates a situation in which customers have some choices but they do not have several choices?
- 17
Which strategy is developed to demonstrate organizational weaknesses which lead to declines in performances?
- 18
Which one below is a strategy that examines the opportunities for developing or buying new products for new markets?
- 19
What context has the term "strategy" been used traditionally?
- 20Which of the following statements is not among the reasons why the concept of strategic management is important to companies?