AÖF Soru Bankası
PZL220U

Marketıng Management (ENG)

Ünite Sınavı Soruları

  • 20 soru
  • Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
  1. 1
    "Strategy is a unified, _________________, and integrated plan created to assure that the basic aims of the business are attained." 
     
    Which of the following can complete the blank correctly?
  2. 2

    Which of the following quadrants has low growth rate and high market share in the BCG matrix?

  3. 3

    Which one below is an “interdependent system or network of activities, connected by linkages”, thus supporting the analysis of internal environment of a company? 

  4. 4

    Which of the following is the strategy when a company first evaluates if it is possible to gain more market share with its existing products within existing markets?

  5. 5

    Which of the following is not a characteristic of pure competition?

  6. 6

    The unified, comprehensive and integrated plan created to assure that the basic aims of the business are attained is the definition for:

  7. 7

    Which of the following is one of the supporting activities of value chain?

  8. 8

    Which concept below is defined as "the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives"?

  9. 9

    Which of the below companies adopted the price leadership model?

  10. 10

    “_________________________ is taking a long-term perspective and seeing the big picture, consisting both the organization and its competitive environment, and thinking how these fit together”

    Which of the following completes the sentence above?

  11. 11
    Which of the following is NOT a reason why the concept of strategic management is important for companies?
  12. 12

    Most businesses and/or products start their lives as question marks. Later, question marks turn into stars, and stars turn into cash cows. Lastly, cash cows turn into ..........

  13. 13

    Who defines/define (business) strategy as “a series of actions which is decided by the firm according to the situation” in  the research titled as “Theory of Games and Economic Behavior”?

  14. 14

    Match the following terms about corporate strategies with their correct definitions.

    1. Growth
    2. Stability
    3. Renewal
    1. Continuing to offer the same products to the same markets, thus maintains the same market share.
    2. Demonstrating organizational weaknesses which leads to declines in performances, therefore managers try to reduce costs by for instance restructuring their operations.
    3. Expanding the organization’s businesses such as increasing the number of products they produce or markets which these products are distributed.,
  15. 15
    Which of the following is true regarding the historical development of strategic management?
  16. 16

    What is called that creates a situation in which customers have some choices  but they do not have several choices?

  17. 17

    Which strategy is developed to demonstrate organizational weaknesses which lead to declines in performances?

  18. 18

    Which one below is a strategy that examines the opportunities for developing or buying new products for new markets?

  19. 19

    What context has the term "strategy" been used traditionally?

  20. 20
    Which of the following statements is not among the reasons why the concept of strategic management is important to companies?
Şıkları ve doğru cevapları görMarketıng Management (ENG) dersinin tüm sınavları, cevap anahtarları, süreli mod ve yanlış analizi uygulamada.Uygulamada aç