AÖF Soru Bankası
PZL220U

Marketıng Management (ENG)

Ünite Sınavı Soruları

  • 20 soru
  • Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
  1. 1

    Which type of competition below is  type of competition where there are many sellers who are differentiating their products and services in a small way so that these products and services could be distinguished from those of competitors ?

  2. 2

    I- Functional Strategy: Maximization of Resource Productivity

    II- Business Level Strategy: How to compete in each business unit

    III- Functional Strategy: Maximization of Resource Productivity

    According to the hierarchy of strategy on the corporate level, what is the correct order of strategies to support each other?

  3. 3

    Which of the following is true regarding the levels of strategy in a corporation?

  4. 4

    Which is one of the points to be considered for strategic planning to be effective?

  5. 5

    Which of the following competitive force is the case when the firm’s products are not differentiated and there are many alternative products in the market?

  6. 6

    While ........level strategy answers the question of what businesses we should be in, .......... level strategy deals with formulating competitive strategies...........  level strategies aim to maximize resource productivity for supporting business level strategies. 

  7. 7

    Which type of strategy aims to aid achieving corporate and business unit objectives and strategies by providing maximization of resource productivity ?

  8. 8

    According to the BCG Growth-Share Matrix, which of the following may generate enough cash to sustain themselves or losses as they have weak market shares in low-growth markets?

  9. 9

    "_______________ creates a situation in which customers have some choices such as airline or steel industry, but they do not have several choices as in monopolistic competition." Which of the following can complete the blank correctly?

  10. 10

    ''Regardless of the type of market (e.g. business-to-business or business-to consumer markets), buyers may become powerful. Similar to suppliers, powerful buyers may create value for themselves by driving prices down, demanding higher quality or more services.''

    Which of the following Porter’s Five-Forces describes the paragraph above ?

  11. 11

    Which level of organizational strategies try to develop a distinctive competence thus in turn create a competitive advantage for the company as a whole or to the business unit?

  12. 12

    Which of the below is TRUE about strategic planning process?

  13. 13

    Which of the following is what managers do for creating organization’s strategies?

  14. 14

    If a company chooses to use diversification strategy:

  15. 15

    Which of the following may generate enough cash to sustain themselves or losses as they have weak market shares in low-growth markets?

  16. 16

    According to Porter, there are two questions affecting the choice of competitive strategy. Since not every industry provides the same opportunities, the first is .......... for longterm profitability and the factors establishing this attractiveness whereas the second is.............  of relative competitive position in an industry.

  17. 17

    Which one is wrong about '' Strategic thinking ''? It is.......

  18. 18

    Which of the below companies is known for their technology?

  19. 19

    What aims to achieve lowest costs to offer lower prices than competitors?

  20. 20

    After whose works below"strategic management” have emerged, and accepted as a scientific discipline?

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