MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Managing Marketing Effort soru detayı:

PAYLAŞ:

SORU:
In the marketing literature,in how many ways is a marketing organisation
examined?

CEVAP:
In the marketing literature, a marketing organisation is
examined in two ways:

1) marketing as a functional group within an organisation

2) marketing as a set of activities like advertising, customer service, digital marketing, market research, etc.11

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