The “structure” is organisation of an object or system. Each company must have a structure.

Power is potential influence, or the ability to influence others’ behavior or the course of events.

Outsourcing means using another firm for the manufacture of needed components or products or delivery of a service.

President,

Executive VP of Marketing and Sales,

Sales Vice President,

Sales force,

Marketing Vice President,

Other hired marketing functions.

Category manager is responsible for resolving disputes, being referee, brand, and developing new brands so that the brands of the same firm do not come across.

Key account manager manages the team of special personnel and/or performance of special activities directed at an organisation’s most important customers.

Functional marketing organisation has the advantage of simplicity of organizational levels to reduce hierarchy.

In the marketing literature, a marketing organisation is
examined in two ways:

1) marketing as a functional group within an organisation 

2) marketing as a set of activities like advertising, customer service, digital marketing, market research, etc.11

(1) Product manager ensures coordination and compliance between product and marketing mix.
(2) More rapid response is given to market-related problems.
(3) Smaller brands are also concerned.
(4) Product managers create a good training space for young managers. Because a product manager
deals with each activity in marketing department i.e supply, purchase, media, promotion services,
sells, market research, etc.

Market management organisation is an organisation which serves for different markets and user groups with distinct buying preferences and practises.

Marketing Implementation emphasizes the process that turns marketing plans
into action assignments and ensures they accomplish the plan’s stated objectives. s the process that turns marketing plans into action assignments and ensures they accomplish the plan’s stated objectives.

Strategy is an action plan that helps the organization achieve its goals by forging
the best fit between the firm and the environment.

For a successful marketing implementation, managers should blend each
entity of company with its strategy and plans. For example, culture, people, decision systems, reward system, organisational structure of company should support strategies and plans.

Control is the process of taking measures to match the actual results and the planned results

In the broad definition of control, there are two kinds of control:

1) Formal controls 

2) Informal controls.

Formal controls are written and influence the employees and groups behaviours
in a supportive way according to marketing objectives.

Informal controls are unwritten and worker initiated mechanism that influences the individuals or groups behaviours in marketing units. Informal controls are not supportive like formal ones.

The expected outcomes of marketing controls can be
organised as

1) determination of results achieved,

2) revealing problems if any,

3) pre-intervention
of some of the problems,

4) determination of the needs for correction in marketing objectives and strategies,

5) improving marketing performance.

Marketing Control is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments.

According to the literature, there are four types of marketing control:

annual-plan control,

profitability control,

efficiency control 

strategic control.

The rate of return on net worth is the output of two ratios: company’s return on assets and its financial leverage

Marketing audit is a comprehensive, systematic, independent, and periodic
examination of a company’s environment, objectives, strategies and activities to
determine problem areas and opportunities.