MARKETING MANAGEMENT (PAZARLAMA YÖNETİMİ) - (İNGİLİZCE) Dersi Managing Marketing Effort soru detayı:

PAYLAŞ:

SORU:

What kind of advantages does product or brand management organisation have?


CEVAP:

(1) Product manager ensures coordination and compliance between product and marketing mix.
(2) More rapid response is given to market-related problems.
(3) Smaller brands are also concerned.
(4) Product managers create a good training space for young managers. Because a product manager
deals with each activity in marketing department i.e supply, purchase, media, promotion services,
sells, market research, etc.