CEVAP:

The ideas in this list are things that every travel agent can do in order to adapt to today’s environment, in which travelers want personalized attention, good value, and the convenience of the Internet.

• Specialize
• Personalize
• Develop a repertoire of unique experiences
• Be complex
• Work with net rates rather than take commission
• Constantly do a self-check
• Be prepared to answer questions about yourself
• Be a “trusted advisor”
• Have a good website
• Engage with social media