People have always traveled to distant parts of the world in order to see great buildings or works of art, to learn new languages, or simply for pleasure.

In the past tourism meant traveling to foreign countries, but now it also includes traveling within your own country.

Mass tourism means large numbers of people visiting a specific location because of its attractiveness.

Advertisements in the tourism industry, or language of travel agents, include factual information presented in a creative and interesting manner.

The following expressions are commonly used in

tourism industry while advertising a holiday spot:

• blue skies, golden sands, and azure seas

• picturesque views

• sample some of the local delicacies

• enjoy a warm, tropical climate

• verdant, rolling hills

• The following are the important features of an attractive travel brochure:

• good, attractive layout with well-organized content and attractive pictures

• attractive introduction to the destination at the center of the brochure

• clear paragraphs to divide the information

• using pictures to support paragraphs

• use of simple and easy-to-understand words

• short and concise sentences

• descriptive language to help the reader understand and imagine the

  destination

• use of simple grammar

• use of a person-to-person manner of speaking

• Soak in the sun;

• Enjoy the colors and scenery;

• Travel the vast open plains;

• Camp under the big African sky;

• Get off the beaten track;

• Our safe open safari trucks will get you around safely;

• Take that one perfect picture of the wild life you always wanted to see;

• Camp sites that will make you fall asleep to the sounds of Africa;

• Prepare yourself for a unique once-in-a-lifetime African experience.

Adjectives like large/round/wooden are fact adjectives. They give factual information about age, size, color, shape etc.

Adjectives like nice/beautiful are opinion adjectives. They describe what somebody thinks of something or somebody.

• Opinion adjectives are usually used before fact adjectives.

  • -  A nice, long summer holiday

  • -  delicious, hot vegetable soup

  • -  wonderful, sandy beaches

• Sometimes two or more fact adjectives are used together. Very often (but not always) fact adjectives are used in the following order:

  1. how big?

  2. how old?

  3. what color?

  4. where from?

  5. what is it made of?

     • -  big brown eyes (1-3)

     • -  a small black plastic ball (1-3-5-)

     • -  an old Turkish song (2-4)

     • -  a large wooden box (1-5)

Adjectives of size and length (tall/short/long /big/small) are usually used before adjectives of shape and width (round/thin/wide /narrow).

• -  a tall, thin boy

• -  a short, narrow street

The ideas in this list are things that every travel agent can do in order to adapt to today’s environment, in which travelers want personalized attention, good value, and the convenience of the Internet.

• Specialize
• Personalize
• Develop a repertoire of unique experiences
• Be complex
• Work with net rates rather than take commission
• Constantly do a self-check
• Be prepared to answer questions about yourself
• Be a “trusted advisor”
• Have a good website
• Engage with social media

Consumers can book simple trips themselves. Travelers really need agents for complex trips such as longer international trips or cruises. A travel agent's energy and specialization should be on these complex trips.

Most agents can sell a lot more if they can be perceived as a trusted advisor. This means good relationship-building and trust-building skills.